More often than not, membership cards are more hype than action.
Want that free flight? You?ll have to travel for years before earning enough to get across the country. Want to redeem your points? Wait, they?ve already expired.
Element Fresh is doing their part for Shanghai in a program that allows its members to redeem their loyalty points by helping the local community.
Source: http://www.cnngo.com/shanghai/eat/eat-well-and-send-kid-school-303166
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